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Pengaruh citra merek dan kualitas produk terhadap keputusan pembelian konsume…
Fikri Fauzi

Penelitian ini dilakukan untuk menganalisis pengaruh citra merek dan kualitas produk terhadap keputusan pembelian konsumen pada KFC Palembang square. Penelitian ini menggunakan data pr…

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xix, 58 hlm. : ilus. + CD
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