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Advertising and Promotion; AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE…
Belch, George EBelch, Michael A

-

Edition
6
ISBN/ISSN
007-121438-0
Collation
xxv, 838p.;ill.;28cm
Series Title
McGraw-Hill/Irwin series in Marketing
Call Number
659.1 Bel a
Availability2
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cover
Advertising and Promotion: An Integrated Marketing Communications Perspective
Belch, George E.

Edition
-
ISBN/ISSN
978-007-131440-4
Collation
xix, 769 p.; 28 cm
Series Title
-
Call Number
659 Bel a

Edition
-
ISBN/ISSN
978-007-131440-4
Collation
xix, 769 p.; 28 cm
Series Title
-
Call Number
659 Bel a
Availability3
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cover
Advertising and Promotion; An Integrated Marketing Communications Perspective…
Belch, George E.Belch, Michael A.

Edition
5th
ISBN/ISSN
0-07-231445-1
Collation
xx, 850p,; ill.; 27 cm
Series Title
-
Call Number
659.1 Bel a

Edition
5th
ISBN/ISSN
0-07-231445-1
Collation
xx, 850p,; ill.; 27 cm
Series Title
-
Call Number
659.1 Bel a
Availability1
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View DetailCite
cover
Advertising and Promotion; AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE
Belch, George E.Belch, Michael A.

-

Edition
6
ISBN/ISSN
0-07-253676-4
Collation
xxvi, 813p.;ill.;tab.;27cm
Series Title
-
Call Number
659.1 Bel a
Availability1
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cover
Advertising and promotion : An integrated marketing communications perspective
Belch, George E.

Edition
-
ISBN/ISSN
0-07-231445-1
Collation
xx, 795 p.: ill. ; 28 cm.
Series Title
-
Call Number
659.1 Bel a 2001

Edition
-
ISBN/ISSN
0-07-231445-1
Collation
xx, 795 p.: ill. ; 28 cm.
Series Title
-
Call Number
659.1 Bel a 2001
Availability1
Add to basket
View DetailCite

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