cover
Handbook of Marketing Scales; Multi-Item Measures for Marketing and Consumer …
Bearden, William O.Netemeyer, Richard G

Edition
2
ISBN/ISSN
0-7619-1000-x
Collation
xiv, 537 p. : ill. ; 28 cm
Series Title
-
Call Number
658.83 Bea h

Edition
2
ISBN/ISSN
0-7619-1000-x
Collation
xiv, 537 p. : ill. ; 28 cm
Series Title
-
Call Number
658.83 Bea h
cover
Marketing : PRINCIPLES AND PERSPECTIVES , Fourth Edition
Bearden, William O.Ingram, Thomas N.LaForge, Raymond W.

Edition
4th
ISBN/ISSN
0-07-253909-7
Collation
xii, 596 p.; ill.; 26 cm
Series Title
-
Call Number
658.8 Bea m 2004

Edition
4th
ISBN/ISSN
0-07-253909-7
Collation
xii, 596 p.; ill.; 26 cm
Series Title
-
Call Number
658.8 Bea m 2004
cover
Marketing: Principles & Perspektives
Bearden, William O.Ingram, Thomas N.LaForge, Raymond W.

Edition
-
ISBN/ISSN
0-07-232297-7
Collation
xl, 596 p.: 28 cm.
Series Title
-
Call Number
658.8 Bea m

Edition
-
ISBN/ISSN
0-07-232297-7
Collation
xl, 596 p.: 28 cm.
Series Title
-
Call Number
658.8 Bea m

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