Handbook of Marketing Scales; Multi-Item Measures for Marketing and Consumer …
- Edition
- 2
- ISBN/ISSN
- 0-7619-1000-x
- Collation
- xiv, 537 p. : ill. ; 28 cm
- Series Title
- -
- Call Number
- 658.83 Bea h
- Edition
- 2
- ISBN/ISSN
- 0-7619-1000-x
- Collation
- xiv, 537 p. : ill. ; 28 cm
- Series Title
- -
- Call Number
- 658.83 Bea h
Marketing : PRINCIPLES AND PERSPECTIVES , Fourth Edition
- Edition
- 4th
- ISBN/ISSN
- 0-07-253909-7
- Collation
- xii, 596 p.; ill.; 26 cm
- Series Title
- -
- Call Number
- 658.8 Bea m 2004
- Edition
- 4th
- ISBN/ISSN
- 0-07-253909-7
- Collation
- xii, 596 p.; ill.; 26 cm
- Series Title
- -
- Call Number
- 658.8 Bea m 2004
Marketing: Principles & Perspektives
- Edition
- -
- ISBN/ISSN
- 0-07-232297-7
- Collation
- xl, 596 p.: 28 cm.
- Series Title
- -
- Call Number
- 658.8 Bea m
- Edition
- -
- ISBN/ISSN
- 0-07-232297-7
- Collation
- xl, 596 p.: 28 cm.
- Series Title
- -
- Call Number
- 658.8 Bea m
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