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PENGARUH PRODUCT PLACEMENT PERMEN KOPIKO DALAM DRAMA KOREA VINCENZO TERHADAP …
Assa'adah, Ghea Agustia

Product Placement is an indirect marketing technique that utilizes various forms of media. Brand Equity is a form of brand assets related to company value. This study aims to determine the effect o…

Edition
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Collation
viii, 118 hlm.; 29 cm.
Series Title
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Call Number
T710012022

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