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ANALISIS PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PELANGGAN DALAM MENGGUNAKA…
Ansor, Khalid

Penelitian ini bertujuan untuk 1) mengetahui seberapa besar pengaruh brand equity Kartu AS terhadap keputusan pembelian dan 2) mengetahui faktor apa yang mempengaruhi brand equity Kartu AS terhadap…

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xvi, 84 hlm.; tab.; 29 cm.
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T453722010
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