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PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK KOSM…
Ananda, Septia Tri 

This study aims to determine the effect of Brand Equity on consumer purchasing decisions on Madame Gie's cosmetic products. The research method used is a quantitative method. The data used in this …

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xi, 79 hlm.; Ilus.; 29 cm
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T1130942023
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