The objective of this study is to investigate the impact of digital marketing, encompassing website variables, paid search click-based advertising, affiliate marketing and partnership strategy, and…
This open access book provides a broad range of insights on market engineering and information management. It covers topics like auctions, stock markets, electricity markets, the sharing economy, i…
This study aims to determine whether there is an effect of the effectiveness of the "Free Shipping" Tagline on product purchases and how much effect the effectiveness of the "Free Shipping" Tagline…
This study aims to determine whether there is an effect of the effectiveness of the "Free Shipping" Tagline on product purchases and how much effect the effectiveness of the "Free Shipping" Tagline…
This research examines the influence of the social environment and the work ethic of members in the multi level marketing business. The problem in this study is the negative view of the community o…
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon i…
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Palembang Indah Mall is a world center that aspires to be a "one stop shopping mall" which has more than 80 tenants with a mix of international and national tenants as well as exhibitions from loca…
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