Skripsi
PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN BENGKEL AUTO 2000 CABANG AHMAD YANI PALEMBANG
The objectives of this research are 1) knowing the influence of Services quality to customer satisfaction of Auto 2000 workshop branch Ahmad Yani Palembang. 2) Knowing most influence of quality Services and need increasing and maintained to determine the level of customer satisfaction. Result showed that from a sample of 90 customers who were customer of Toyota users especially customer of Auto 2000 workshop Branch Ahmad Yani Palembang, Then from 5 variables tried are tangible, reliability, responsiveness, assurance, and emphaty is known that none of 5 variables that have significant effect on customer satisfaction, However in terms of interest and expectations of customer showed that dimension of realibility and responsiveness are dimension that have the priority of needs to be improved Service of Auto 2000 workshop branch Ahmad Yani Palembang.
Inventory Code | Barcode | Call Number | Location | Status |
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1007001475 | T59720 | T597202010 | Central Library (Referens) | Available but not for loan - Not for Loan |
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