Electronic Resource
Marketing and Smart Technologies
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Inventory Code | Barcode | Call Number | Location | Status |
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1908000308 | EB0000769 | 658.8 Mar | Central Library (OPAC) | Available |
Title | Edition | Language |
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Smart Technologies for Precision Assembly: 9th IFIP WG 5.5 International Precision Assembly Seminar, IPAS 2020, Virtual Event, December 14–15, 2020, Revised Selected Papers | 1 | en |