This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest …
Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand…
This textbook teaches the basic concepts and methods of project management but also explains how to convert them to useful results in practice. Project management offers a promising working area fo…
This book assesses the strategy challenges faced by executives in formulating strategy and driving execution. The authors present seven inhibitors of strategy effectiveness in companies large and s…
“This stimulating collection tackles the question that is uppermost in most of humanity's minds and hearts right now. The novel debating approach that is taken generates a rich understanding of t…
This book presents scheduling with a medium- and short-term focus, which makes it possible to capitalize on fleeting market opportunities while simultaneously working to reconcile economic and envi…
Write automated unit tests for the ABAP language. This book teaches programmers using simple examples and metaphors and explains the underlying concepts of writing effective automated unit tests. M…
Leaders of tech organizations have to regularly adapt their strategies in an ever-changing market. Creating a culture that understands and supports both the technical and the nontechnical is a refi…
Large infrastructure projects generally involve multiple stakeholders such as government parties, local communities, and private organizations. New projects can create tensions between different st…
This book explores the relevance of new sources, dimensions, and characteristics of knowledge for supporting creative and cultural organizations and initiatives. Special emphasis is placed on cu…
In this engaging, insightful, and inspiring narrative, Hermann Simon, the world-renowned management thinker, consultant, pricing expert, entrepreneur, and leading authority on the “hidden champio…
This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an…
This book analyses the factors that influence the development and implementation of Health Technology Assessment (HTA) from multiple perspectives. It investigates the development of HTA activities …
Global cities are facing an almost unprecedented challenge of change. As they re-emerge from the Covid 19 pandemic and get ready to face climate change and other, potentially existential threats, t…
The second edition of this professional guide presents an extended overview of the German family enterprise landscape including its structure and industry distribution. Its goal is to provide a det…
Nematoda ( Nama tersebut berasal dari kaya Yunani yang artinya benang ) berbentuk memanjang, seperti tabung, kadang- kadang seperti kumparan, yang dapat bergerak seperti ular.